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Despite marketing as a safer alternative, Heets still expose users to harmful substances

"These efforts were recognized by the FDA when the company's products received a modified risk tobacco product authorization (MRTP) in the United States with the information that 'scientific studies have shown that a complete switch from conventional cigarettes to IQOS significantly reduces the body's exposure to harmful chemicals.' Nearly 19 million adult smokers worldwide use smoke-free products developed by us, and the vast majority of them (13.5 million) have completely stopped smoking cigarettes

For more information on health equity, visit www.fda.gov/healthequity

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The Virginia Slims Identity Crisis: An inside Look at Tobacco Industry Marketing to Women

And it works BETTER than the common ways to stop smoking because it removes your need to smoke