The easiest way to see through PMIs supposed smoke-free aspirations is to look at its thriving cigarette business
Growing health-consciousness among adult smokers seeking reduced-harm alternatives, rapid flavor innovation across 6 distinct categories, expanding online retail penetration, and among students who reported using e-cigarettes, 38.4% were frequent users, while 26.3% used them daily in 2024
doi:10.1097/01.mbp.0000189788.05736.5f 14
These devices are usually used by experienced vapers, some of whom participate in competitions involving blowing smoke into various shapes and sizes
A 2008 health ministry report estimated that around 100 million people largely from economically disadvantaged and less educated communities smoke beedis
A study conducted on mice gut demonstrated that the components found in cigarette smoke led to an alteration in the composition of gut microflora, and reduced mucosal inflammation, associated with an increased expression of tight junction proteins (20)